FemFriday Issue No.9, The Gina and Brooke Edition

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LAYDAYS,

In case of emergency, break glass ceilings. 

Our honourable guest this week is the mighty Cindy Gallop (hi Cindy!), new friend of FemFriday, whose Make Love Not Porn venture I talked about in the Sexxx issue. #boss.

This week, Women Against Feminism is a thing, and is gaining traction. Forgive Brooke if she gets a little passionate here, but in case you hadn’t noticed, that’s just how she roll. 

Women, primarily under 25, are getting vocal against a movement that has fought tooth and nail to give them a voice. Women are dismantling their freedom, but claiming their freedom as their primary reason to do so. Women are getting busy dismantling the wrong house, with the tools that feminism is trying to uphold. 

It’s our view that feminism has a perception problem. There’s confusion among the ranks as to what it stands for, fights for and is here to accomplish. Perhaps the feminist brand needs to be redefined for a modern time that talks to women <25. The Women Against Feminism group clearly think it’s an exclusive club that’s radical and aggressive. It’s our view that feminism could represent to them all inclusivity (pro-gender) and be a positive force for good, with equality at its heart.

Perhaps the only way that’s going to happen is if we all contribute. Positively. With equal parts intelligence and action. In Cindy’s words, “be a force for change”. Yes, you. Start today. Start now. And, if you’re a boss, hire more strong and talented women.  

Keep it foolish. Stay wild.

Gina&Brooke™

 

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the internet at your place – affixed to your fruit bowl, bonded to your bag of potatoes

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The Internet of Things is term that’s been kicking around for a while now. Basically, it means making objects smarter by connecting them in some way to the www. That’s right, taking them outside the confuser (erm, computer. Thanks Sam Chapman) and making them work harder for us. My favourite friends at PSFK and their new buds Intel have recently put together a report on all things ‘object meets pixel’. Three macro trends are pointed out, with a bunch of sub-themes:

COMMUNITY NET

+ Shared awareness

+ Programmable lifestyle

+ Open source access

EMPATHY TECH

+ Behavioural nudge

+ Emotional response

+ Contextual experience

+ Adaptive machines

CONSCIOUS PLANET

+ Distributed intelligence

+ Environmental whisper

+ Anticipated action

Here’s the link to the SlideShare preso to explore the themes in detail. Enjoy!

regent street pushes realtime offers

 thisistomorrow.eu
Over 100 retailers on LDN’s Regent Street are about to introduce ‘location aware’ tech called ‘beacon’ which uses Bluetooth. Cut the jargon, this basically means that shoppers will be able to access personalised offers through their smartphones. People will be able to download an app which delivers customised marketing content as they walk by stores. The upside for retailers is of course increased sales, but it also allows them to build data profiles of shoppers.
It marks stage 2.0 of a wider project for Regent Street, which aims to make it exist as an active entity outside the hours of bricks and mortar trade. Last March saw over 100 bricks and mortar band together to create 247 Regent Street Online, a site that encourages the shopping community to get involved and aggregates content from its various social media entities.
It’s part of a wider ‘trend’ by retailers to offer an ‘always on’ package of online, physical and mobile retailing.

some things I learned from this years’ KPCB Internet trends report

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Every year KPCB release their Internet trends report and every year it’s full of surprising and not-so-surprising nuggets. It has a US focus, but has a lot of global stats. Here’s some things I found interesting:

+ The advertising and media industries are still spending too much money on print (time spent v ad spend). p15

+ Global ‘over-the-top messaging’ (messaging that isn’t SMS) has reached more than 1 billion users in less than 5 years. p36

+ More than 47% of online transactions use ‘free shipping’, v 35% five years ago. It’s suggested that potentially same day, local delivery is the next big thing. p49

+ 1.8B+ photos are uploaded and shared per day. Snapchat, WhatsApp and Facebook are the heavy hitters. p62

+ Some interesting side-by-sides on re-imaging user interfaces: Yellow Pages v’s Yelp, booking a hotel room v’s Airbnb, hailing a cab v’s Uber, driving in traffic v’s Waze, TV remote control v Amazon Fire TV.

+ By far, TV + Twitter boosts ad impact (ad recall, brand favourability, purchase intent). p118

12 innovation lessons for 2014 aka mod biz yo

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Just stumbled across this here post from Fast Company on the 12 key learnings from their annual ‘most innovative companies’ list. Pretty good principles to bear in mind when thinking about how to do mod biz. 

+ Exceptional is expected

+ Innovation is episodic

+ Sustainability has found a new gear making money matters

+ Unlocking global talent unlocks possibility

+ Passion is underrated

+ Happy customers make you happy conflict isn’t required

+ Software beats hardware

+ “made in china” is a compliment

+ Dreaming big isn’t folly; it’s required the biggest winner in the app economy remains apple

ads that aren’t ‘ads’

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Here’s a great little piece from PSFK on this weeks’ (last week now) new offerings from the likes of Chipotle and Becks here in NZ among others. It touches on a ‘trend’ that sees ads as a utility and producing ‘products’ that are useful to people. Essentially offering something more than just a message. 

i>n>n>o>v>a>t>i>o>n>>>

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This was an all staffer I sent around two weeks back. It’s a leaked internal report from the New York Times fiercely and perhaps forebodingly called Innovation. It’s a telling, ‘state-of-the-nation’ style report that essential looks at the old and new worlds of publishing. Of course key learnings applicable to any industry. If you don’t have time to wade through it (I’m still wading) here’s a summary.