how to create celebrity

Photo credit: Funny Web Park

To be honest with you, I didn’t expect Brad Haugen to be very frank or forthright. I expected a script, PR army and a wire connected with Bieber HQ. This is because Brad’s Justin ‘the bieb’ Bieber’s social media manager and 2IC to thee Scooter. As an aside, if you don’t know who Scotter is, you need to watch Never Say Never. Seriously, you do. Anyway, what we actually got was a funny, frank, down-to-earth guy who’s all about the bieb. As he was so open and forthcoming with information, I feel like blogging what he said wouldn’t be that cool. But, I will share this. They invest a lot of time in to tapping into the fans and it’s clearly working. Brad’s in daily contact with the equivalent to online panels, which they clear with the parents, (yes, it does seem a little creepy at first). If something isn’t gelling with the fans, for example a bad photo they act straight away and the ability to be agile seems to be working.

I’ll leave you with some Bieber fan art. Oh, and shout outs to any Beliebers reading this.


Photo credit: katarama411


One comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s